Publicity drive to support flu vaccination scrapped, GPC told

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Soroush Ebrahimi
Moderator
Posts: 4510
Joined: Thu Feb 07, 2002 11:00 pm

Publicity drive to support flu vaccination scrapped, GPC told

Post by Soroush Ebrahimi »

Great News!!
I commented:

Or is it because they have realised that this vaccine does not really work that a lot of the vaccinated get flu symptoms BAD plus a lot of other problems - but of course they cannot say that publicly!
Regards

Soroush

http://www.pulsetoday.co.uk/clinical-te ... tsubmitted
GPs face an uphill battle to maintain uptake rates for flu vaccination this year after NHS bosses told the GPC they were likely to scrap the annual national publicity drive to support the campaign.

The GPC said that NHS England had decided they were not recommending a national flu advertising campaign this year, due to a lack of evidence that the advertising campaign had any positive effect on seasonal flu take-up rates.

The move comes as GPs prepare to vaccinate two- and three- year olds for the first time and after the RCGP’s immunisation lead told Pulse that the 75% coverage target for all risk groups target could not be reached without a national flu campaign funded by the Goverment.

As part of its winter flu plan for 2013/14 , NHS England, the Department of Health, Public Health England said that the evidence showed that while a national campaign might play a role in raising awareness of the vaccine, it had a ‘limited impact’ on uptake levels.

It said: ‘Such a campaign cannot therefore replace proactive and personalised invitations from GPs to patients. GP practices therefore need to plan carefully to ensure that they are making every effort to identify and contact eligible patients before the flu season starts, and use any available ‘free’ communications channels to promote the vaccination message (such as the electronic booking system or patient newsletters).’

It added that centrally produced communication materials, such as leaflets, will be made available via NHS Choices, DH, PHE and NHS Comms Link websites and that GP practices may wish to use these materials as part of their awareness campaigns.

GPs should use their communication channels to educate patients about respiratory and hand hygiene throughout the flu season, by adding respiratory and hand hygiene footnote to all patient letters, emails, electronic booking systems and so forth, it said.

This month’s GPC News said that it had been told the advertising campaign was not going to be held this year. A spokesperson from the BMA confirmed that this was the case to Pulse.

It said: ‘Due to lack of evidence that advertising campaigns have any positive effect on seasonal flu take-up rates, NHS England has decided against having an national flu campaign this year.

‘Their research found that whilst seasonal flu advertising did raise awareness of the vaccine it did not motivate people to get vaccinated.

‘It found the biggest positive influence on seasonal flu vaccine uptake was a recommendation from a health care practitioner, be that in person, via letter or telephone.’

A spokesperson from Public Health England said that it was still reviewing the plans for this year’s flu campaign.

She said: ‘We can confirm that seasonal flu advertising does raise awareness of the vaccine and that personal recommendation from a healthcare professional is one of the biggest motivators to get vaccinated.

‘Plans for this year’s national flu campaign are currently under review by the Department of Health, NHS England and Public Health England.’
READERS' COMMENTS (3)
·

Anonymous | 31 July 2013 8:33am

Not a problem. Dept of health does not feel it necessary to be part of the 'team'.
Must be a little worrying if the campaign left solely to GPs is les successful this year because headlines will read, Poor flu uptake, epidemic !! and hospital beds no longer available anywhere in the country.
The extra expense will be many times more than any advertising campaign.
Ever heard of penny wise and pound foolish

Unsuitable or offensive? Report this comment

·

Anonymous | 31 July 2013 9:03am

The targets have been set so high that it also means they will have to pay us less. Is that just me being cycnical?

Unsuitable or offensive? Report this comment

· Soroush Ebrahimi | 31 July 2013 10:03am

Or is it because they have realised that this vaccine does not really work that a lot of the vaccinated get flu symptoms BAD plus a lot of other problems - but of course they cannot say that publicly!


Rochelle
Posts: 4167
Joined: Wed Apr 01, 2020 10:00 pm

Re: Publicity drive to support flu vaccination scrapped, GPC told

Post by Rochelle »

However vaccinating 2-3yr olds for flu?????? That is terrible – when will they ever be able to use their thymus gland to build up an immunity.
Rochelle
From: minutus@yahoogroups.com [mailto:minutus@yahoogroups.com] On Behalf Of finrod@finrod.co.uk
Great News!!
I commented:

Or is it because they have realised that this vaccine does not really work that a lot of the vaccinated get flu symptoms BAD plus a lot of other problems - but of course they cannot say that publicly!
Regards

Soroush

http://www.pulsetoday.co.uk/clinical-te ... tsubmitted
GPs face an uphill battle to maintain uptake rates for flu vaccination this year after NHS bosses told the GPC they were likely to scrap the annual national publicity drive to support the campaign.

The GPC said that NHS England had decided they were not recommending a national flu advertising campaign this year, due to a lack of evidence that the advertising campaign had any positive effect on seasonal flu take-up rates.

The move comes as GPs prepare to vaccinate two- and three- year olds for the first time and after the RCGP’s immunisation lead told Pulse that the 75% coverage target for all risk groups target could not be reached without a national flu campaign funded by the Goverment.

As part of its winter flu plan for 2013/14 , NHS England, the Department of Health, Public Health England said that the evidence showed that while a national campaign might play a role in raising awareness of the vaccine, it had a ‘limited impact’ on uptake levels.

It said: ‘Such a campaign cannot therefore replace proactive and personalised invitations from GPs to patients. GP practices therefore need to plan carefully to ensure that they are making every effort to identify and contact eligible patients before the flu season starts, and use any available ‘free’ communications channels to promote the vaccination message (such as the electronic booking system or patient newsletters).’

It added that centrally produced communication materials, such as leaflets, will be made available via NHS Choices, DH, PHE and NHS Comms Link websites and that GP practices may wish to use these materials as part of their awareness campaigns.

GPs should use their communication channels to educate patients about respiratory and hand hygiene throughout the flu season, by adding respiratory and hand hygiene footnote to all patient letters, emails, electronic booking systems and so forth, it said.

This month’s GPC News said that it had been told the advertising campaign was not going to be held this year. A spokesperson from the BMA confirmed that this was the case to Pulse.

It said: ‘Due to lack of evidence that advertising campaigns have any positive effect on seasonal flu take-up rates, NHS England has decided against having an national flu campaign this year.

‘Their research found that whilst seasonal flu advertising did raise awareness of the vaccine it did not motivate people to get vaccinated.

‘It found the biggest positive influence on seasonal flu vaccine uptake was a recommendation from a health care practitioner, be that in person, via letter or telephone.’

A spokesperson from Public Health England said that it was still reviewing the plans for this year’s flu campaign.

She said: ‘We can confirm that seasonal flu advertising does raise awareness of the vaccine and that personal recommendation from a healthcare professional is one of the biggest motivators to get vaccinated.

‘Plans for this year’s national flu campaign are currently under review by the Department of Health, NHS England and Public Health England.’
READERS' COMMENTS (3)
·

Anonymous | 31 July 2013 8:33am

Not a problem. Dept of health does not feel it necessary to be part of the 'team'.
Must be a little worrying if the campaign left solely to GPs is les successful this year because headlines will read, Poor flu uptake, epidemic !! and hospital beds no longer available anywhere in the country.
The extra expense will be many times more than any advertising campaign.
Ever heard of penny wise and pound foolish

Unsuitable or offensive? Report this comment

·

Anonymous | 31 July 2013 9:03am

The targets have been set so high that it also means they will have to pay us less. Is that just me being cycnical?

Unsuitable or offensive? Report this comment

· Soroush Ebrahimi | 31 July 2013 10:03am

Or is it because they have realised that this vaccine does not really work that a lot of the vaccinated get flu symptoms BAD plus a lot of other problems - but of course they cannot say that publicly!


Tanya Marquette
Posts: 5602
Joined: Tue Oct 30, 2001 11:00 pm

Re: Publicity drive to support flu vaccination scrapped, GPC told

Post by Tanya Marquette »

but that is part of the motive of big pharma—destroy the body’s ability to maintain health and immunity
and you create life long customers for your toxic drugs.
t
From: Rochelle
Sent: Wednesday, July 31, 2013 6:41 AM
To: minutus@yahoogroups.com
Subject: FW: [Minutus] Publicity drive to support flu vaccination scrapped, GPC told

However vaccinating 2-3yr olds for flu?????? That is terrible – when will they ever be able to use their thymus gland to build up an immunity.

Rochelle

From: minutus@yahoogroups.com [mailto:minutus@yahoogroups.com] On Behalf Of finrod@finrod.co.uk
Great News!!

I commented:

Or is it because they have realised that this vaccine does not really work that a lot of the vaccinated get flu symptoms BAD plus a lot of other problems - but of course they cannot say that publicly!

Regards

Soroush

http://www.pulsetoday.co.uk/clinical-te ... tsubmitted

GPs face an uphill battle to maintain uptake rates for flu vaccination this year after NHS bosses told the GPC they were likely to scrap the annual national publicity drive to support the campaign.

The GPC said that NHS England had decided they were not recommending a national flu advertising campaign this year, due to a lack of evidence that the advertising campaign had any positive effect on seasonal flu take-up rates.

The move comes as GPs prepare to vaccinate two- and three- year olds for the first time and after the RCGP’s immunisation lead told Pulse that the 75% coverage target for all risk groups target could not be reached without a national flu campaign funded by the Goverment.

As part of its winter flu plan for 2013/14 , NHS England, the Department of Health, Public Health England said that the evidence showed that while a national campaign might play a role in raising awareness of the vaccine, it had a ‘limited impact’ on uptake levels.

It said: ‘Such a campaign cannot therefore replace proactive and personalised invitations from GPs to patients. GP practices therefore need to plan carefully to ensure that they are making every effort to identify and contact eligible patients before the flu season starts, and use any available ‘free’ communications channels to promote the vaccination message (such as the electronic booking system or patient newsletters).’

It added that centrally produced communication materials, such as leaflets, will be made available via NHS Choices, DH, PHE and NHS Comms Link websites and that GP practices may wish to use these materials as part of their awareness campaigns.

GPs should use their communication channels to educate patients about respiratory and hand hygiene throughout the flu season, by adding respiratory and hand hygiene footnote to all patient letters, emails, electronic booking systems and so forth, it said.

This month’s GPC News said that it had been told the advertising campaign was not going to be held this year. A spokesperson from the BMA confirmed that this was the case to Pulse.

It said: ‘Due to lack of evidence that advertising campaigns have any positive effect on seasonal flu take-up rates, NHS England has decided against having an national flu campaign this year.

‘Their research found that whilst seasonal flu advertising did raise awareness of the vaccine it did not motivate people to get vaccinated.

‘It found the biggest positive influence on seasonal flu vaccine uptake was a recommendation from a health care practitioner, be that in person, via letter or telephone.’

A spokesperson from Public Health England said that it was still reviewing the plans for this year’s flu campaign.

She said: ‘We can confirm that seasonal flu advertising does raise awareness of the vaccine and that personal recommendation from a healthcare professional is one of the biggest motivators to get vaccinated.

‘Plans for this year’s national flu campaign are currently under review by the Department of Health, NHS England and Public Health England.’
READERS' COMMENTS (3)
·

Anonymous | 31 July 2013 8:33am

Not a problem. Dept of health does not feel it necessary to be part of the 'team'.
Must be a little worrying if the campaign left solely to GPs is les successful this year because headlines will read, Poor flu uptake, epidemic !! and hospital beds no longer available anywhere in the country.
The extra expense will be many times more than any advertising campaign.
Ever heard of penny wise and pound foolish

Unsuitable or offensive? Report this comment

·

Anonymous | 31 July 2013 9:03am

The targets have been set so high that it also means they will have to pay us less. Is that just me being cycnical?

Unsuitable or offensive? Report this comment

· Soroush Ebrahimi | 31 July 2013 10:03am

Or is it because they have realised that this vaccine does not really work that a lot of the vaccinated get flu symptoms BAD plus a lot of other problems - but of course they cannot say that publicly!


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